To NBC Executives:

NBC has put pocketbook before principles and opted to air a racist Trump ad during its primetime spot on Sunday night.

Powerful networks have a responsibility to stop racism in its tracks. This means that you must reject money from racist advertisers.

We urge NBC to donate the money it made from airing Trump’s racist ad to an organization working with members of the migrant caravan as they seek a better life.

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    Tell NBC: Pulling the Ad Isn't Enough.

    Tell NBC to Stop Giving Racists a Megaphone

    NBC and its corporate parent Comcast made a load of money from airing a racist ad from the Trump campaign.

    The ad, which aired during Sunday Night Football as millions of viewers tuned in, depicted the so-called caravan of migrants in southern Mexico as murderers set to invade the United States and spread violence.1

    Never mind that study after study shows that the crime rate in immigrant communities is lower than the national average.2 Never mind that CNN refused to air the ad, saying it was racist.3

    After a massive public outcry, NBC pulled the hateful ad. But the network is still profiting off racism. NBC should give the money it took from Trump to a worthy cause.

    NBC needs to stop giving racists a megaphone and should reject all money from hateful advertisers. And in order to atone for the damage already done, the network should reject Trump's racist ad money and donate it to an organization like Pueblo Sin Fronteras, which has been doing extraordinary work to make sure members of the caravan are safe as they seek a better life.4

    Act now: Tell NBC to donate the money it made from airing Trump’s racist ad to an aid organization working with the migrant caravan.

    Powerful networks have a responsibility to stop racism in its tracks. They should reject money from hateful advertisers.


    1. “Facebook Pulls Racist Trump Ad Following NBC, CNN and Fox,” The Daily Beast, Nov. 5, 2018: https://www.thedailybeast.com/trump-runs-racist-ad-on-facebook-targeting-arizona-and-florida

    2. “Urban Crime Rates and the Changing Face of Immigration: Evidence Across Four Decades,” Journal of Ethnicity in Criminal Justice, Dec. 18, 2016: https://www.tandfonline.com/doi/abs/10.1080/15377938.2016.1261057

    3. “NBC, Fox News, Facebook Pull Controversial Trump Anti-Immigration Ad,” Axios, Nov. 5, 2018: https://www.axios.com/nbc-fox-news-pull-controversial-trump-immigration-ad-d7f1798d-df0a-4dc4-b9f9-e11e46382d69.html

    4. Pueblo Sin Fronteras: http://www.pueblosinfronteras.org/index.html

    Credit: Original image by Flickr user Alexa